Katherine Gallagher

List of publications from the DBLP Bibliography Server - FAQ

Coauthor Index - Ask others: ACM DL/Guide - CiteSeer - CSB - Google - MSN - Yahoo

2000

2 EE Jeffrey Parsons, Katherine Gallagher, K. Dale Foster: Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content. HICSS 2000

1997

1 EE Katherine Gallagher, Jeffrey Parsons: Framework for Targeting Banner Advertising On the Internet. HICSS (4) 1997: 265-274

2000
2	EE	Jeffrey Parsons, Katherine Gallagher, K. Dale Foster: Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content. HICSS 2000
1997
1	EE	Katherine Gallagher, Jeffrey Parsons: Framework for Targeting Banner Advertising On the Internet. HICSS (4) 1997: 265-274

Coauthor Index

1 K. Dale Foster [2]

2 Jeffrey Parsons [1] [2]